Privacy Policy

Last updated: MVP prototype version — placeholder date, update before public launch.

This Privacy Policy explains, in plain language, what information Lifespan One ("we", "us") collects when you use the Dog Longevity Assessment and Plan tool, and how that information is used.

What we collect

When you complete the assessment, we collect information you choose to provide, including:

• Details about your dog (e.g. name, breed, age, weight, and your answers to the wellness questions).
• Your first name, email address, and (optionally) phone number, if you submit the contact form to see your results.
• Basic technical information such as device type and how you arrived at the site (e.g. referral or ad campaign links), so we can understand which channels are helpful.

How we use your information

We use the information you submit to:

• Generate your dog's Healthy-Aging Score and personalized plan preview.
• Save your progress so you can resume the assessment if you close the browser or refresh the page.
• Contact you about your results, your dog's plan, or related offers — only if you checked the marketing consent box when submitting your contact information. If you did not check that box, we will not use your email or phone number for marketing.
• Understand overall usage patterns (for example, which questions people complete and which marketing campaigns bring visitors) using aggregated, non-identifying data.

What we do not do

We do not sell your personal information or your dog's information to third parties. We do not share your name, email, phone number, or your dog's individual answers with advertising networks. Any analytics events we send to tools like Google Analytics or Meta are limited to a random session identifier, broad result categories, campaign source, and device type — never your name, email, phone number, or your dog's individual health answers.

How long we keep your information

We retain assessment and contact records for as long as reasonably necessary to provide the service, respond to you, and maintain accurate business records, unless you ask us to delete your information sooner.

Your choices

You can ask us to access, correct, or delete the information associated with your email address at any time by contacting us using the email address listed in the site footer (once configured). If you consented to marketing communications, you can opt out at any time by replying to any email we send you or contacting us directly.

Security

We use reasonable technical measures to protect the information you provide. No online system is 100% secure, and we cannot guarantee absolute security.

Not medical advice

Separately from privacy: the Dog Longevity Score and Plan are educational wellness tools only, not veterinary advice, diagnosis, or treatment. See the disclaimer shown throughout the assessment and results for full details.

Changes to this policy

We may update this Privacy Policy from time to time. We will update the "Last updated" date above when we do.

Contact

Questions about this policy can be sent to the contact email listed in the site footer.